Parable: Profit Prediction ModellingParable: Profit Prediction Modelling
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Start with monthly dollars.

This graph is about money coming in and money going out each month.

$0$3,750$7,500$11,250$15,000$25,000$50,000$75,000$100,000Monthly dollars$0$5,000$10,000$15,000$20,000Monthly ad spend scenarioCosts stack up.Money above them becomes profit.Current spendCost of goods+ Ad spend+ Fixed costsSales before adsSame returnHighest Net Profit

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